There’s only one reason to own the data and that’s because it can be managed and sold to gambling interests,” former Big 12 Commissioner Bob Bowlsby said. “Now institutions and conferences are even owning their own data (from sporting events). The Mid-American Conference was the first to jump in, licensing the rights to its data and statistics to a company called Genius Sports, which will in turn sell it to sportsbooks under a five-year deal announced in 2022. And conferences partnered with integrity monitors even before legalized wagering on sporting events became pervasive.īut college sports leaders have looked for both increased protections and ways to tap into the gambling revenue streams over the last five years. The NCAA, the largest governing body for college sports in the country, p rohibits athletes and athletic department employees from gambling - even legally. Rose was banned from Major League Baseball for betting on games while manager of the Cincinnati Reds. “The natural comparison a lot of people are going to draw is Pete Rose,” said sports gambling expert John Holden, an associate professor in the Oklahoma State School of Business.
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